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event: AQUA MOMENTS    
2011-08-01

Carlsberg is running a new advertising campaign featuring the world’s biggest challenges. A new tag line, “That calls for a Carlsberg”, is built into television, print and outdoor ads, reflecting on the pleasure of an ice cold beer as a reward for achievement. In “Spaceman” an astronaut lands on the man so he can admire the view with help from a Carlsberg and a picnic chair.

In July 1969, mankind did something amazing. Something that had never been done before. Something really worthy of a Carlsberg. Click on the image below to watch Space, Carlsberg’s version of that historic step for mankind now.

 

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